Working with ALL TOLD.

Full production by ALL TOLD. Script by me.

This was a fabulous project for ALL TOLD. - and one I loved writing. The true encapsulation of what ALL TOLD are about. Working closely with the client, they spent time at the school, seeing the day to day. It enabled ALL TOLD to find that core insight that made Shebbear just that little bit different.

Watch the ad.

What can I say?

I love Shaped By. Love working with them and for them.

Helped them with their rebrand from Workbrands to Shaped By. Naming, positioning, TOV, words. Just a brilliant project to be part of.

Work with them on client stuff as well as their own. Amazing bunch of people doing proper good work. Check them out.

Working with Oku Studio in Bristol . Honestly, the best people doing bloody lovely design work.

YOUDOO is an online guide to help communities reach net-zero by 2030. YouDoo was created by a team of strategists, researchers, copywriters 👋🏻, designers and developers from across Bristol.

Strategist and Researcher Emmelie Brownlee said: "Scientists at Grantham Institute have shared the 9 most impactful things people can do to tackle climate change. From enjoying active travel to celebrating local food, YouDoo makes it easy for you to adopt these changes in Bristol so we can all lead healthier, happier and greener lives in the city we love."

There’s more about the project here.

Working once again with Dan +Zamira at Oku Studio, and working directly with the client. Fleshing out JAA’s positioning, tone of voice and then bringing that the and through their website and showreel.

Working with Ben and Lewis at S3, and On Par Productions. The Valentine’s Day Clogau TVC - the third in a series featuring Gethin Jones, Clogau’s brand ambassador and lovely bloke. Full ad and details here.

Another TVC with Adam, Jason and Will at ALL TOLD. They did the full strategy and production. I did the script.

They’ve worked with Cofton on many occasions over the last few years, but this brief was the most interesting: the client came to ALL TOLD with a challenge: ‘How do we show that Cofton is an all round holiday experience whilst at the same time demonstrate the unique experience you get when you visit this wonderful corner of Devon’?

The response was simply based on that feel you get when you come to a Crofton holiday park. It’s wholesome, real, authentic; a real holiday isn’t about saccharine music, perfect teeth and the model family, it’s about those family moments you never forget, good and bad that sit within you for a lifetime. Yes, this is about a real holiday.

I work with some very talented, knowledgeable, kind, good people.

Kind enough and good enough to say nice things about me when prompted.

Brand positioning, TOV and messaging for Cecil Wright, yacht brokers. (And yes. I can now spell ‘yacht’ at the first attempt.) Working with The Frank Agency (which is no more) with their CD Helen Gibbs - who’s now CD at Juice and is just wonderful.

12 December 2019. The second coming of Give A Sh*t Xmas, a charity gig in aid of local Bristol and WSM charities.

Idea by four mates, artwork by Banksy, incredible noise and vibes courtesy of IDLES, BEAK>, Billy Nomates and Bootleg Blondie.

We raised more than £60k for four homelessness charities in Bristol. And I achieved a lifetime ambition that I never knew I had: three words that started life as a note on my phone immortalised by Banksy FOREVER.

View the animations on Vimeo: https://vimeo.com/user116068162

Artwork and animations by the supremely gifted Seb Maki and Harriet Farren.

A feast of marketing, comms, promo and presentations from my CD time at Bray Leino CX . We rebranded the agency and launched a new suite of comms and creative.

I’m lucky.

I get to do the creative work, the ideas, the writing. I also get to help others to do it too. Double-bubble. Through training, workshops and presentations. From brand TOV to practical copywriting tips to creative exercises. “Wash-a-Pig” anyone?

Cera is Europe’s largest provider of digital-first home healthcare. They’re redefining healthcare by moving more and more services out of hospitals and into people’s own homes.

And they need the right kind of people to provide that vital care. People like this lot. Recruitment campaign for carers - using Cera’s own carers. Bloody lovely bunch of people doing worthwhile work.

Concept and copy by myself. Creative direction, art direction and design by Zamira at Oku Studio, and photography by James Hacker.

A press campaign aimed at enticing lawyers out of the Big London City Firms and into Burges Salmon. Commissioned illustrations by  Sébastien Thibault. 

A campaign that would target those lawyers in London who, while still very ambitious and therefore unwilling to sacrifice the quality of their legal careers, are looking for a better quality of personal/home life. The solution? A book. But not your usual recruitment-brochure-disguised-as-a-book. 

*Award-Winner klaxon* 

Recruitment Business Awards 2010: Recruitment Literature

CIPD Awards 2009: Best Recruitment Literature

 

INNOVO.

The ONLY non-invasive pelvic floor trainer. Basically, a pair of shorts you wear for 30 mins a day to strengthen your pelvic floor. No more leaks, no more looking for a loo, no more coping with pads, no more being bossed by your bladder. No more ‘managing’ a problem you don’t have to put up with.

Brand concepts and positioning. Art Direction: Sarah Mullen. Design: Zamira Drew/Anatomy.

Lost  your mojo? Then the good folk at Ad Lib can help you find it again. An ad campaign (from a few years back). Concept and copy by me. 

Incidentally, I did a Q&A a while back for Ad Lib. Here's a link: http://www.adlib-recruitment.co.uk/blog/q-a-with-justin-ballantine-associate-creative-director-thirtythree-bristol/

The greatest prize in student recruitment history? Yep. A campaign that got 25,000 students and graduates from all corners of the world playing and - vitally - finding about more about AXA.

Take a look for yourself. Here's a link: www.GreatGlobalAdventure.com

*Award-Winner klaxon*  

CIPD Recruitment Marketing Awards 2016*: Best Graduate Initiative & Best Digital Solution

 RAD Awards 2016: Best Graduate Campaign

 The Drum Recruitment Business Awards 2016: Best Digital Engagement

DADI 2015:  Best Recruitment Website, App or Campaign

CIPD Recruitment Marketing Awards 2015: Best Use of Mobile 2015 and Best Use of Social

*I was one of the judges at the CIPD Recruitment Marketing awards this year.