Another TVC with Adam, Jason and Will at ALL TOLD. They did the full strategy and production. I did the script.
They’ve worked with Cofton on many occasions over the last few years, but this brief was the most interesting: the client came to ALL TOLD with a challenge: ‘How do we show that Cofton is an all round holiday experience whilst at the same time demonstrate the unique experience you get when you visit this wonderful corner of Devon’?
The response was simply based on that feel you get when you come to a Crofton holiday park. It’s wholesome, real, authentic; a real holiday isn’t about saccharine music, perfect teeth and the model family, it’s about those family moments you never forget, good and bad that sit within you for a lifetime. Yes, this is about a real holiday.
